Creativity is the capacity of a person to produce compositions, products or ideas which are essentially new or novel and previously unknown to the producer. Therefore, creativity is the capacity to produce ideas that are both new and useful through divergent thinking. A creative concept is a big idea that captures one’s interest, influences emotional response and inspires someone to take action. It is a unifying theme that can be used across all campaign messages, calls to action, communication channels and audiences, about the newness of products. Creativity leads to the production of novel and useful ideas within any field.
And what happens when these two meets, yes it creates a huge wave of success this form of success can be defined as one through smart work, where we use our energy efficiency to satisfy our specific needs, In this process, we can see the arrival of new strategies, greater ideas and better outputs because it is your passion to do something new is motivating you.
It’s the passion that makes you an optimist, who sees a calamity in every opportunity and creativity brings colours to your dreams these individuals can’t be controlled until and unless they stop their dreaming process.