In the past few years, the internet and e-commerce business activities have become one of the fastest-growing technologies that play a significant role in the daily life of human beings. Today, E-marketing is one of the most emerging technologies in the IT and E-Commerce sector. E-marketing also referred to as Internet marketing, online marketing or web marketing, means using the internet to market and sell goods and services.
E-Marketing helps to find out the right audience to whom goods and services are to be provided by the business organizations. It consists of all processes and activities with the purposes of attracting, finding, winning and retaining customers. The scope of E-Marketing is deemed to be broad scope it does not only use to promote marketing over the internet but also helps in marketing as well through e-mail and wireless media.
 The traditional ways of marketing are still golden but advancement in the market campaign, competition complexity, consumer expectations, and the market has forced the company to adopt more dynamic methods to reach and attract consumers. To solve this issue a pervasive technique was required whose reach, influence, dynamicity and consistency can be observed and felt. The solution to all the stated problem needs can be attained by the active and judicious use of Digital Marketing Techniques.